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Why is My Home Not Selling? – The Crucial Role of Proper Pricing

Are you struggling to sell your beautiful home despite its appeal? If you’ve been wondering, “What’s wrong with my home? Why isn’t it selling?” you’re not alone. Many sellers face this predicament, often overlooking a crucial aspect—pricing. Getting the price right the first time is paramount to a successful sale.

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Here are the significance of Proper Pricing: 

  1. Buyer’s Perception of Price: If your home isn’t selling, chances are it’s priced incorrectly. Buyers perceive a high price as unreasonable, prompting them to explore other options that offer better value for their investment. Understanding the relationship between pricing and buyer perception is key to resolving the issue.
  2. Timeliness of Selling: Sellers must comprehend the consequences of an extended listing period. Sellers rarely achieve top dollar for their homes after being on the market for over 200 days. The longer a property remains unsold, the more skepticism it generates among potential buyers, resulting in reduced interest and a less favorable negotiating position for sellers.
  3. Seizing Opportunities as a Buyer: For buyers, a home that has been on the market for a while presents an excellent opportunity to negotiate favorable terms. By identifying such properties, buyers can leverage their position and engage in negotiations before the seller decides to reduce the price. This strategic approach allows buyers to avoid intensified competition that often arises when a price reduction attracts more interest from other buyers.
  4. Compelling Pricing: A well-priced property captures the attention of potential buyers, generating immediate interest and inquiries. Sellers can achieve this by conducting thorough market analysis, evaluating comparable sales, and accurately assessing current demand. A compelling price reflects the true value of the home, maximizing the chances of attracting qualified buyers.
  5.  Leveraging Professional Guidance: Engaging the services of a knowledgeable Real Estate Agent provides invaluable expertise in assessing the market, evaluating comparable properties, and formulating an optimal pricing strategy. With their guidance, sellers can avoid the pitfalls of overpricing or undervaluing their homes, increasing their chances of a successful sale.

 Remember, you have only one chance to get the price right the first time. By understanding the impact of pricing, recognizing the importance of timing, and seeking professional guidance, you can position your home competitively in the market and increase your chances of a swift and profitable sale.

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Ben Leeson and TJ Kelley

Arizona Experience Realty Group Resale Broker for the SHEA Preferred Program

480-677-8170

Info@ENCBrokers.com

 

36460 N Encanterra Drive Queen Creek, AZ 85140

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