In our review of the 125 closings from this year, we found something interesting. It wasn’t just the specific models that sold. It was the homes that were marketed to the right demographic.
A retired couple looking for a lock-and-leave winter home has a completely different digital footprint than a full-time resident who needs a large entertaining space for the grandkids. This is where the Shea Preferred difference comes into play.
Most outside agents list a home on the MLS and wait. They treat a 1,200 sq. ft. home the exact same way they treat a 2,400 sq. ft. golf course estate. We don’t do that. We know the buyer demographic for every single floor plan in Encanterra.
• We know who prioritizes a Casita.
• We know who pays a premium for the Smart Space.
• We tailor our photography, our ad copy, and our digital targeting to put your specific floor plan in front of the specific buyer who is looking for it.
Don’t let your home sit on the market waiting for a random showing. List with the team that plays matchmaker, not just a salesperson.